Adobe Commerce (formerly Magento 2) – Benefits and Modern Opportunities

Adobe Commerce (formerly Magento 2) is a popular e-commerce platform tailored for growth-focused businesses. Thanks to its open-source foundation, it is highly customizable and scalable, allowing seamless integration of modules and add-ons. The platform offers a wide range of built-in functionalities and easily integrates with other systems, such as product information management (PIM) and enterprise resource planning (ERP) systems. Moreover, Adobe Commerce is a secure, continuously evolving platform that supports the latest technologies.

Benefits of Adobe Commerce for Online Merchants

• Scalability
• Customizability
• Multi-language and multi-store capabilities
• Integration-friendly
• Comprehensive built-in features
• User-friendly
• Up-to-date security
• Support for new technologies

At its best, an Adobe Commerce store integrates seamlessly with the merchant’s backend systems, payment gateways, and logistics providers, creating a cohesive ecosystem that efficiently serves online customers.

Adobe Commerce as a B2B E-Commerce Platform

The transition of B2B business to digital sales platforms is one of the most significant shifts of the 2020s. Gartner predicted years ago that by 2025, 80% of B2B sales will occur online. (Source)

Adobe Commerce is inherently powerful for B2B e-commerce, offering extensive features for managing corporate accounts and optimizing ordering processes.

Out-of-the-box capabilities include:

• Adding and managing multiple users with role-based permissions.
• Utilizing customer-specific pricing and discount rules.
• Enabling quick ordering by SKU numbers.
• Allowing customers to reorder from past purchases easily.
• Offering a variety of payment and shipping options for customers.

At Pinja, we have enhanced B2B functionalities, making them even more versatile with custom add-ons:

• Three-tier organizational structure: Manage groups, companies, and users. Administrators at the group level can oversee multiple companies, while company-level admins manage their users.
• Role-based permissions: Define roles (e.g., admin, professional, or basic user) for tasks such as user management, order placement, or updating contact information.
• Order management: Users can view their own orders and, depending on settings, orders placed by others within the organization.
• Shared shopping cart: Users within a company can share or maintain separate shopping carts.
• Customer group-specific catalog: Create tailored product assortments for different companies or customer segments.

We have successfully implemented numerous B2B e-commerce solutions, supporting businesses in their digital transformation journeys.

Efficiency with Hyvä Theme for Adobe Commerce

Adobe Commerce provides developers and merchants with various theme options for visual design and functionality. While the default Luma theme is stable and versatile, it often feels outdated, particularly regarding performance and mobile usability.

The Hyvä theme is a modern, lightweight alternative designed to address these challenges. Built with technologies like Tailwind CSS and Alpine.js, it significantly enhances site speed and user experience, particularly on mobile. Its streamlined structure also reduces development time and costs.

Key benefits of Hyvä theme:

• Scalability and SEO-friendliness.
• Faster-loading pages that improve search engine visibility and reduce cart abandonment.
• Lower server resource usage, contributing to reduced energy consumption.

We have implemented Hyvä theme migrations for several clients, providing them with a faster, more efficient, and user-friendly e-commerce experience.

Adobe Commerce in Composable Commerce (Headless Architecture)

In headless architecture, the frontend (UI) and backend are decoupled. Adobe Commerce serves as a robust backend system in headless e-commerce, managing everything from product data to order processing and customer relationship management. API integrations allow Adobe Commerce to connect seamlessly with any chosen frontend. Separating the frontend from the backend offers various benefits, such as improved e-commerce performance and easier customization.

Composable commerce is a modern approach to building e-commerce solutions. It involves assembling a tailored system from independent components. In a composable commerce model, Adobe Commerce serves as one module among other best-in-class components. You can mix and match Adobe Commerce’s features with components from other providers to create a fully customized e-commerce solution.

Adobe Commerce remains a relevant platform, offering versatile opportunities for advancing e-commerce operations and adopting modern technologies.

Need more information about Adobe Commerce? Have other e-commerce-related questions? Contact us today!

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