Annika Korkala

The year is 2025. Are we finally on our way to a new era of growth for online businesses? According to the statistics, yes. According to the E-Commerce Index, Finnish digital commerce turned to growth in the third...

2023 was a challenging year for digital commerce. According to the October 2023 digital commerce index, the drop has been around a historic 40%. Rising interest rates and inflation have had a significant impact on...

Competition is intensifying as digital commerce grows and an increasing number of retailers compete for the same customer base. What digital commerce trends should an online retailer consider this year when developing...

Almost a year at Pinja! How has my job description shaped around my strengths over the year?