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Annika Korkala

I work at Pinja as a client relationship manager in our online business unit. I’m responsible for designated digital commerce accounts, in addition to working in our unit’s management team, and I’m also a member of the entire social marketing and employer image teams of Pinja. I have extensive experience in customer service, marketing and business development. I spend my free time with my family, travelling, and with my horses.

19 January 2024

Digital commerce trends 2024

19.01.2024 | Pinja Blog | Ecommerce

2023 was a challenging year for digital commerce. According to the October 2023 digital commerce index, the drop has been around a historic 40%. Rising interest rates and inflation have had a significant impact on...

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Annika Korkala Annika Korkala
02 March 2023

Digital commerce trends 2023

02.03.2023 | Pinja Blog | Digital business, Ecommerce

Competition is intensifying as digital commerce grows and an increasing number of retailers compete for the same customer base. What digital commerce trends should an online retailer consider this year when developing...

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Annika Korkala Annika Korkala
01 September 2022

At Pinja, my job description was tailored to my strengths

01.09.2022 | Pinja Blog | Pinja Career

Almost a year at Pinja! How has my job description shaped around my strengths over the year?

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Annika Korkala Annika Korkala